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Selling With Lawrence Rand


When it comes to selling your property, the factors you can control as a vendor are firstly your choice of estate agency, secondly your selling price and thirdly the presentation of your home.

By choosing the right estate agent, pricing your home correctly and ensuring you present your property in the best possible condition; you help us to achieve the best price for your home, ensuring the sale runs as smoothly as can be and is as stress free as possible.

Choosing the Right Estate Agent

Being a large, well-known estate agent is no guarantee of a good service. In our experience, too many estate agents simply have token representation in the area, with a mobile workforce managed by remote directors focusing on building an empire, as opposed to earning the loyalty and respect of local people over the years.

"Location, location, location" may be the cornerstone of wise property investment, yet many people are unaware of the importance of location in making the right choice of estate agent too; estate agency is an intensely local business.

At Lawrence Rand, our combination of experience and local expertise delivers an unsurpassed and intense market knowledge of the immediate areas, meaning that property buyers and sellers can expect to receive the most relevant and up to date information when it comes to property valuation, market intelligence and strategic marketing advice.

You Get What You Pay For

In the past few years we have become used to impressive rates of growth in property value. It was also virtually a foregone conclusion that whichever agent you chose to sell your property, a buyer would be found within a few days. So vendors became less discerning over their choice of agent and were understandably tempted to appoint the agent who charged the lowest commission percentage.

It really is not as simple as choosing the agent who offers the lowest rate - this almost automatically leads to the lowest rate of marketing and a lower quality of service. The cheap agents rely on turnover of stock rather than the actual amount of fee charged. They are currently feeling the pinch more than the higher quality agents and are therefore more interested in arranging the sale at any price, rather than negotiating the best terms for their client. This will almost certainly cost you time and money and cause you disappointment and anxiety.

It's your equity; so when choosing the right agent to sell your home, what is more important to you – low fees, or the most money in your pocket, and the security of a well managed sale?

Risk of Over Pricing

We all want to get the very best price that we can for our home, and so it's always tempting to ask just a little bit more for it. Unfortunately, there are some estate agents are only too well aware of this and will deliberately over-value your home in order to get your instruction.

This does not mean, however, that you will end up with more money. Remember, buyers often spend months looking for the right property. They know an overpriced home when they see one, and will simply walk away.

All this will do is highlight the more sensibly priced properties around you to potential buyers – enabling them to sell whilst your property sits on the market and goes stale.

In the end, you will have to bring the price down to where it should have been in the first place, wasting a lot of time. Meanwhile, of course, you will have missed out on all that initial market interest.

You only get one chance to make a first impression and first impressions really do count – getting the price of your property right from the start could save you time, money and stress and enable a quick sale.

Your best chance for achieving the highest price for your home is to have it valued by an experienced local independent estate agent who can set a fair market price for it. Your home will compete successfully with other houses on the market and give you the best chance of achieving the best price for you.

Presenting Your Home

When it comes to selling your home, attention to detail could be pivotal in securing an early sale at the best possible price.

Most buyers have a good idea of their preferred location and ideal style of property – yet surprisingly it is often presentation that makes the greatest difference. A well-presented property not only looks more attractive but also suggests that the owners have cared for it and regard it as their home. And if a buyer gets a positive feel as soon as they walk through the front door, they are much more likely to look more openly at a property, even if it means compromising some of their requirements!

So here are some tips that we here at Lawrence Rand think you may find useful…

In our experience, a few small cosmetic improvements can have a big impact on the way buyers react to your home. You may not actually get more money, but a little effort can make all the difference in terms of attracting buyers - particularly in a very competitive market, or if you need to sell quickly.

Of course, there is no substitute for careful regular maintenance to ensure that a home looks at - or near - its best. Trying to make up for years of neglect can be very expensive! Nevertheless, small things can make a big difference in creating the right "feel."

When the time comes for you to sell, why not contact one of our property marketing consultants who will be happy to provide specific advice about preparing your own property for sale?

Click here for your free market appraisal.


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