Finding data on the profile of tenants and actual rents paid (not just asking rents) has been like hunting for the Holy Grail in the property world. For instance, we have been surprised by the short distances tenants generally move for a rental property. Over a quarter of tenants in England and Wales starting new tenancies in the last 12 months moved less than a mile from their previous home. Which is why we are delighted to announce that we have a new, large and reliable source, integrated into our databank and we will be digging deep in the coming months to explore trends and reveal insights. In the New Year we will be launching a new page on Inform which will include local rental market data. We also have created a set of detailed local rental market reports available through Dataloft Consult. Get in touch to find out more.